Family Fall Fest Design Process

September 30, 2010

Evolution of design of my Family Fall Fest branding for this year.
It’s a movie theme, so I wanted to go with a movie poster feel.

Started with a stock photo.

Mock Up #1

Mock Up #2

We decided to go with mock up #2, so I started making revisions to it.

Revision #1 – Add a wide red stroke to “Family Fall Fest” and made the bottom credits blue so that they were readable.

Revision #2 and Final – Justified top text. Change bottom credits to white with a drop shadow.

A great resource for church creatives is the Church Marketing Lab on Flickr.
It’s a group that you submit artwork to for peer review.