This morning I had the opportunity to be a part of Shawn Wood‘s “Communication and Experience Free-For-All”. Shawn is the experiences pastor at Seacoast church.

Experiences

We know what book, chapter, verse we’re speaking on 6 months out.
Start monday with the message.

Software
Worship Planning Software – Planning Center

Production Value
Lesser production, helps to be authentic and encourage engagement.
Slickness is a production. A production is to be watched, and not participated in.

Volunteers
Consistently draw the “Good Enough” line. Maybe a better term would be the “Excellent Enough” line.
If we continue to do more, will it be more effective?
The higher the line is, the less volunteers will be able to be involved.
If only the production team will notice, then it is “Good Enough.”

Keepin’ It Fresh
We know what we do well, and we keep doing that.
You just have to be able to know when it isn’t fresh.

Communications

Web

We need to engage our audience between the weekend.

Some ways Seacoast does this:

  • Post questions on the weekends topic, before the weekend.
  • Post an “After The Message,” that includes content that didn’t make it into the message.

Seacoast heavily uses The City. An online network for their church.

What are good ways to push people to website?
There are two different types of sites.

#1 Public Facing Web Presence “Door Site”
Those that are stumbled upon. Word  of Mouth. SEO.
Use Google Adwords

Must have webpages for this site.

  • Directions
  • Times
  • Location

These need to be available via mobile site.

#2 Engagement Site
Engaging them after their 2nd, 3rd, 4th visit.
A social networking type of site with detailed information about events, place where they can volunteer.

Video
Put out sermon trailers on Vimeo and Facebook.
Where to get videos for experiences. Worship House Media, Sermon Spice

Social Media
Social Media need to be real and authentic, not corporate speak.

Brand Control
The day of controlled branding is over.
The minute spending on controlling branding is a minute wasted.
Brand control is gone.

Gap thought they were controlling their brand, but they didn’t.

Weekly Bulletin
We don’t have a worship guide. We used to have a branded worship guide, but wasn’t getting our ROI.

Now
Just a connect card asking for email address, first and last name.
We then invite them to the city, and get everything else from there; we don’t get it from them in the seat.
Also on the card is if they want to talk to a pastor, accept jesus, get baptized, serve.

Past
Monthly opportunities guide
We don’t put more that 3 or 4 things + weekly events.

To get an announcement on stage.

  • Has to affect a large amount of people. 1/3.
  • General audience announcement.
  • Something that we are very passionate about.
  • Isn’t a niche.

When a ministry wanted something in our monthly opportunities guide.
Ask the ministry, “How is this going to help you?”
“Is there something we can do that would be more effective?”
Realize this ins’t a silver bullet, it won’t guarantee success.
What is success for your event?
Should we even be having this event?
When they want to make an announcement about their event whether in print or online, they need to manufacture energy for this event.

Miscellaneous

Change
How can we effectively communicate change of to others.
Generally – change needs to be communicated in a timely appropriately.
Change something small, small lead time, reach out small.
Change something big, big lead time, reach out big.
People enjoy living in a world that they create change, instead of living inside a world that you create change.

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