Create a service, an environment and an event that would encourage men to grow spiritually. Develop both a worship service an outdoor event afterwards.
Mustaches and beards are very trendy right now, so we modeled a lot of imagery from The Art of Manliness. Think late 1800s man.
Created a series of Beard meme photos that we shared on Facebook, Twitter, Instagram and even put them up in our men’s and women’s restrooms weeks before our DadFest event.
Created an area in our space limited lobby for event promotion and meal ticket sales.
Day of Event
Branded signage at the road for both those driving by the church and those that were attending.
Printed at GotPrint.
We did a photo booth, which I feel that everyone is doing and it is overdone. BUT it works. It creates excitement in our lobby, camaraderie with families, and increases our reach on social networks. We post these photos on Facebook, tag people, and then they comments, their friends comment, etc. Over the weekend our Post Reach increased by 105%.
To avoid having to watermark the photos with our church and event branding, we created vinyl that we put on the wall.
We purchased phone etiquette posters from The Art Of Manliness that we put in high eye traffic areas. Such as near eye level of where people get coffee. These were humorous, went with our theme, and also provided practicals on how to be a man.
Provided free Father’s Day cards with envelopes and pens if anyone had forgot to get their dad one.
Put vinyl mustaches on the mirrors so that when anyone looked into theme, it looked they had a mustache. We did this in both the men’s and women’s restrooms.
Preservice we played the video “How To Trim A Mustache” Video link
Our band covered Johnny Cash’s “Ring of Fire”
On stage game “Shave The Balloon” where the winner received a 1 year subscription to the Dollar Shave Club.
At the end of worship, we played a video that we created that challenged dads and also highlighted them. Our band covered Aloe Blacc’s “The Man” while the video played.
We do a brunch after each service and then have activities for kids, dads and the whole family.
Inflatable obstacle course, inflatable bounce house, vintage fire engine, RZR Sport Side By Side, and a potato gun.